AdvilPM

Thanks to the Denver Post's evaporating subscription base I now ungratefully receive the weekend paper for free. I guess you'd call that at-home sampling in a duel effort to hook me on the product again and/or inflate their circulation numbers for the benefit of continued ad dollars from the likes of Dealin' Doug, et al. Well, since the product hasn't evolved, or minimally improved, I'm not coming back as a subscriber. I'm barely a reader of the free paper.

There was an interesting sampling promotion on this weekend's rag though for AdvilPM. They must know I have had many sleepless nights recently - due to an infant though, not stress or other sleep related disorders. Anyway, the reason I thought it was interesting was because Advil took great effort to merchandise their online promotion - www.advilpm.com/sweeps - in order to collect my data so they can sample and promote in the future direct to consumer - see ya later newspaper. So, I registered online for a chance to win $10,000. I also took the $2 coupon found inside the piece and will use it to stock up. Additionally, I found another $2 coupon on the AdvilPM website.