Wrigley's - I'm a Winner!

The other day I was checking out at the local Albertson's and surveyed the impulse-buy gum rack. Wrigley's jumped out at me due to their clever on-pack promotion. You could win a trip to the NBA Finals, or cool NBA merch., or free gum. You bet. I entered and I won. I didn't even have a chance to write up a post about the promo - which is clever because all the impulse-buy gums are using product innovation (i.e. white teeth claims) to stand out. This stood out via promotion. The code can be found on the strip that you pull to open the gum. And, yes you can text in your code right in the check out line, like I did. Oh, did I mention I won free gum. Finally, I've won a promotion.